Empower
I am...
Brian Lauchner
I’ve spent my career helping people just like you navigate and master the worlds of cryptocurrency, real estate, and wealth-building.
But before I was the guy on stage, coaching investors and business owners, I was in the trenches — flipping houses, structuring private lending deals, and learning firsthand what works, and paying the educational cost of what doesn’t. I know what it’s like to take risks, make mistakes, and come out stronger on the other side.
Let me be blunt. For me, it was all about the money.
I had a kid that was born really sick and I needed what seemed like an unlimited amount of money coming in to keep her alive for those first 5 years. I had to take risks to get the outcome I needed. But my biggest risk? Not knowing what the hell I was doing sometimes.
So I had to learn. Fast.
Today, my kids are happy and healthy! I get to live my dream life with my wife/best friend and our kids here in beautiful Colorado!
What started out as “being dealt a tough hand”, created the man I am today. At first, money was just a tool of survival. But then I realized — wealth-building is a game. And like any game, it’s about strategy, risk reduction, and knowing how to keep what you build. I’ve seen too many people make short-term plays that cost them big in the long run.
Investing is a mental game. Fear makes you hesitate. Greed makes you reckless.
Mastering both? That makes you bulletproof.
That’s why I built this. To empower you with strategies, tools, and insights that truly make a difference.
My goal is simple: to take complex financial and investment concepts like cryptocurrency and break them down in a way that’s actionable, effective, and even fun. Whether you're just in retirement, just starting, or looking to take your investing game to the next level, I’m here to join your journey and be a resource.
I don’t believe in cookie-cutter solutions — I have hired dozens of coaches and consultants over the years, and “going through their course” has never gotten me to the ultimate answer. Every strategy needs to be built around you.
What are you trying to build?
What is stopping you?
What is your risk preference?
How much time do you have left on this floating space rock we call earth?
What is your vision for the future?
Who are you going to empower once you reach your goals?
So, if you’re open to it — I’d love to show you how to build wealth, keep it, and use it to empower the world around you.
More Than Just a Name
Behind the Brand
understand
Life, investing, risk reduction, and generational wealth... it all starts with knowledge. Before you can succeed, you need to understand the game — how it works, when to make a move, and why smart investing always beats speculation. I break it down in a way that’s simple, fun, and actionable so you don’t get lost in the noise. The key to leadership and financial success? Always be willing to understand, so you can lead and be understood.
Build Wealth
Once you understand and feel empowered, it’s time to make serious moves.
Whether it’s real estate, investing, or crypto, every decision should be intentional and strategic. We live a life of taking smart, calculated actions — so why wouldn’t we do the same thing with our money?
The goal isn’t just a quick payday; it’s about creating wealth that lasts for generations.
Empower
Knowledge is great, but without confidence and action, it’s worthless. My passion is to empower you with the tools, strategies, and mindset you need to take control of your financial future.
It’s not just about making money — it’s about reducing risk, building wealth, and protecting what you’ve worked hard for. True leadership is about empowering others to succeed, and that’s exactly what I aim to do.
Ready to Take the Next Step?
let's Build Something Great Together
You’re ready to take control of your financial future, and I’m here to help you make it happen.
Whether you need guidance, strategies, or just someone to cut through the noise and give it to you straight, I’ve got you covered.
Let’s connect and start turning knowledge into action.
Testimonials
First of, Brian is incredibly smart and genuine. When he tells you he is going to help you, he means it. Working with Brian was effortless and he made things incredibly simple and easy for me. The systems and processes he has in place to help make things more simple were an incredible help as I started my real estate journey. Brian is very detailed and knows exactly what he is doing. He even holds you accountable. After he teaches you, he expects actions and results.
He will provide all the knowledge you need to go out and start doing real estate deals. Thanks to Brian, I am on my way to creating a real estate legacy!
– Rob W
First of, Brian is incredibly smart and genuine. When he tells you he is going to help you, he means it. Working with Brian was effortless and he made things incredibly simple and easy for me. The systems and processes he has in place to help make things more simple were an incredible help as I started my real estate journey. Brian is very detailed and knows exactly what he is doing. He even holds you accountable. After he teaches you, he expects actions and results. He will provide all the knowledge you need to go out and start doing real estate deals. Thanks to Brian, I am on my way to creating a real estate legacy!
– Paul S.
